Twitter Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility.

Twitter Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility.

It's easy to get started. First, determine the goal of your campaign. Do you want to drive more link clicks? Drive up engagement? Each campaign objectives is specialized to fit specific goals and serve each part of the marketing funnel. You'll only be charged when someone takes that action.

Here are the wide range of goals you can satisfy with PPC Twitter Ads:

Maximize your ad's reach. Pay for impressions (cost per 1,000 Tweet impressions)
Video views: Get people to watch your video. Pay for: video views (cost per view)
Pre-roll views: Pair your ad with premium content. Pay for: views on your pre-roll (cost per view)
App installs: Get more people to install your app. Pay for: app clicks (cost per app click)
Website clicks: Drive traffic to your website. Pay for: link clicks (cost per click)
Engagements: Get more people to engage with your Tweet. Pay for: engagements (cost per engagement)
Followers: Build a larger audience for your brand. Pay for: follows (cost per follow)
App re-engagements: Get people to take action in your app. Pay for: app clicks (cost per app click)

Setting up your Twitter campaign requires a deep understanding of your:

Audience: You can filter by demographic and audience features, including follower look-alikes targeting, event targeting, interest and conversation targeting, re-engager targeting, or create your own custom audience list.
Bidding: Twitter Ads serve to users by competing in an auction. You get to decide how much you pay for each billable action.
Budget: The price of Twitter Ads is up to you; there’s no minimum campaign spend. You choose a daily budget for your ads during your campaign setup.
Creative: Make sure to use strong media in your Tweets, such as visually engaging photos and videos. Have 3-5 creative options in rotation at any given time for variety and to learn what your audience best responds to. Videos should be between 6-15 seconds long with captions.
Copy: Accompany strong creative with even-stronger copy. Experiment with a witty, risky brand voice. Incorporate clear and concise calls to action and emphasize urgency. Accent with 1-2 appropriate and relevant hashtags and/or emojis.