Digital Marketing Strategy Framework

We review with you the current capabilities of your organization to manage all digital touchpoint and lay out a clear path to Plan- Acquire-Convert-Engage your prospective and current customers. 

Plan

• Layout digital strategy success factors 
• Define customer personas 
• Create customer segment
• Layout the customer journey for each customer segment
• Align on the digital channels based on the customer segment and digital marketing budget
• Define marketing funnel with a message and CTA's for each stage in the funnel for every customer segment
• Agree on KPI's to measure the outcomes 
• Define Reporting Parameters 

Acquire 

• Execute the strategy based on the Plan
• Social media marketing
• Search engine optimization 
• Paid ads
• Display ads
• Events, podcast or webinar 
• Digital boards 
• Define landing pages

Convert 

• Create lead magnets
• Define and execute email marketing campaigns 
• Setup SMS marketing campaigns
• Personalization by web and other digital touchpoints

Engage

• Define customer onboarding process
• Drip email campaigns 
• Marketing automation to advance them into the funnel 
• Personalized content