Hureka Technologies Inc

FAQ

I already own a domain. Why do I need a Web hosting service?

Registering domain names serve no purpose without hosting services. Having a web hosting account is very important in order to get a website hosted. A web hosting company makes it possible for your website to be accessed by everyone on the web. It is the space for you to store your content on the internet.

What is the use of a Web hosting Service?

A web hosting service allows you to publish your website on the internet. Web hosts offer business owners more than just hosting services. For example, web hosting firms make sure your websites are up and running 24/7. Hureka Technologies' web hosting service ensures a hassle-free experience for business owners, so they can efficiently focus their time and effort on their businesses.

What is Website Hosting?

Web Hosting is an account on a computer (server) that can store and serve website files via the Internet. Domain Registration is leasing a relevant word (e.g., www.steamworks.com) that directs people to specific website files via a browser. 

Why is it important to perform Website Maintenance?

 It is important to do website updates and maintenance so your business will attract and retain customers, offer useful content, and maintain good search engine rankings. 

What are some common Website Maintenance services?

As soon as a website is up and running, it’s time to start taking care of some basic and crucial web maintenance tasks.

Some common Website Maintenance tasks are as follows:

  • Renewing the website domain name. 
  • Updating the website's design. 
  • Reviewing the accuracy of the content on each page of the site. 
  • Find your best-performing blogs and consider updating them.
  • Updating meta descriptions and meta titles.  
  • Checking advertising and marketing campaigns. 
  • Search Engine and Keyword Optimization (SEO).
  •  

What is Website Maintenance?

Website maintenance is the process of checking to see whether your website is performing well. Websites need to keep up with security updates and encourage traffic growth to satisfy SEO - Google, Bing, Yahoo, etc. Website maintenance is an essential ingredient for engaging and retaining customers.

Why is custom software development important?

Custom software development is important because it helps meet unique requirements at a cost competitive with purchasing, maintaining and modifying commercial software.

Some of the benefits include:

  • Efficiency: Custom software is purpose-built to support processes swiftly and productively, without the need to tinker with or external applications.
  • Scalability: Custom software can grow as an organization or business grows and changes. Designers and developers can assess future needs as part of their requirements gathering. These factors can then be incorporated into the application, rather than incurring costs by purchasing additional licenses or subscriptions of packaged applications.
  • Lower integration costs: One of the chief considerations of commercial software is that Custom software can be built to integrate with its intended environment.
  • Profitability: It’s possible to make money with custom software development. Depending on the terms and conditions of the project, businesses that develop their own software may own the software and therefore be able to license or sell it to other organizations.
  • Independence: The benefits of being free of a commercial software vendor cut both ways. On the plus side, organizations can avoid price hikes for licensing and support — and getting stuck maintaining packaged software should the vendor go out of business or terminate a product. On the negative side, the cost of supporting and maintaining custom software falls to the organization that created it or had it developed. How the equation works out requires each organization to look carefully at whether it’s better to build or buy.

What is Custom Development?

Custom software, and its development, is also referred to as bespoke software. The term has its origins in old English and the tailoring trade. Think bespoke suit.

Custom development refers to the development of software that is distinct and separate from existing packaged open-source software. Custom development either creates a new application or enhances the functionality of an existing application.  It can be done by either in-house developers or by external contracted developers.

Is Drupal Front-end or Back-end?

Drupal is not just a frond end or backend. It is system to manage your content with in built templating engine . Even you can use Drupal as service to store your content and use some front end tools for displaying your content if Drupal UI doesn't satisfy your user experience and requirement.

Why Drupal? What makes it different?

Drupal is a good go-to platform for Web development because of its following features:

 Provides number of the Pre-Build pages to choose from.

 Provides different graphics.

 Provides a good number of API-support.

 Provides number of plug-in for the good functionality.

 Provides the number of themes to choose from the collection.

 Provides Security.

 Provides Flexibility

 Provides Scalability.

 SEO friendly features.

 Provide Responsive websites.

 Provides additional Support. Provides much additional support to choose different options for the ecommerce websites. 

 It can be highly customized if you have the technical knowledge.

What is Drupal?

Drupal is a web development framework which can allow you to create and publish your content easily. The platform accommodates unlimited content types, including text and media content, with highly customizable forms. It dynamically retrieves, filters, and presents this content with powerful, yet simple-to-use tools, handle features such as forums, a knowledge base, and support tickets.

Its ability to handle varying content types and user privileges means that large support and customer service sites often make use of this powerful platform.

Why the Hybrid-Ionic Framework?

The Hybrid-Ionic framework saves businesses time and resources while building cross-platform apps that represent most of the benefits of native alternatives. This is achieved by platform adaptation being so convenient. A single experienced development team can release an app and quickly adapt it to run on multiple platforms.

When using an Ionic framework, it is sometimes possible to release one application for both Android and iOS with the same resources as would have been the case for a native app for just one of these two operating systems. Simply put, it allows the creation of hybrid mobile apps while minimizing adaptation development to a specific platform.
 

What are the advantages and disadvantages of Hybrid Apps?

Hybrid Applications are easier and quicker to develop. The main problem with hybrid apps is that they still depend on the native browser, which means they are not as fast as native apps.

What is an Hybrid app?

Hybrid applications are web applications run in the native browser, such as UIWebView in iOS and WebView in Android (not Safari or Chrome). Hybrid apps are developed using HTML, CSS and Javascript, and then wrapped in a native application using platforms like Cordova. This allows you to write the code for one platform and easily port the code to another platform e.g. Write the code for Android and then port it to IOS.

What NLP platforms do you use at Hureka Technologies?

At Hureka Technologies, we make Natural Language Processing (NLP) chatbots using Xyonix and IBM Watson.

What are the limitations of flow-based chatbots?

Flow-based chatbots can only address and answer the questions they have been programmed to answer. This can make them appear restrictive to the user and often, if the user does not find their query, it can lead to disappointment. 

Where can I use Flow based Chatbots?

A flow-based chatbot’s conversations work toward pre-defined goals, which the bot can tell the user at the start of the chat. This means that from the onset, it’s clear to the user what they can achieve by interacting with the bot.
Plus, the bot guides the user through the conversation, supplying viable answers and asking closed questions.

So, we recommend Flow-based Chatbots in any scenario where you only want to direct your users to fixed goals and outcomes.

 

What is a Flow based chatbot?

A flow-based chatbot is one that works by using a pre-defined (and reined in) conversational flow. In other words, they have their conversations already mapped out like a flowchart. When a customer triggers a conversation, the chatbot guides them through the conversation flow chart, step by step, almost like an If-else flow.

What is an NLP or AI based chatbot?

There are two ways to chatbots - the basic chatbots and then there are chatbots with AI (Artificial Intelligence) brains. If you have customers wanting to converse with chatbots that understand natural language, you will need bot that is rich in AI so it would learn and adapt to your user’s needs. The latter bot is called a Natural Language processing or NLP bot.

How do I build a chatbot?

Building a chatbot can be challenging, but with a keen eye for details, you can build a chatbot that offers great value. The plan to build a chatbot must also ascertain the purpose for building the bot, knowing what problem the bot is going to solve.
Chatbots can be built in two ways –

  1. Rule-based approach resulting in hard coding.
  2. Machine learning that necessitates streaming data for the system to learn on its own.

Are Chatbots any good?

In recent years, Chatbots have demonstrated the power and convenience of conversational interfaces. As of now, language is emerging as the interface in connecting brands with their users. Chatbots these days are being built to handle user requests, provide relevant information and be the friend one would look for to seek information.
So, if you believe the above to be important, then yes, Chatbots are very good.

What is a Chatbot?

A chatbot is a software program for simulating intelligent conversations with human using rules or artificial intelligence. Users interact with the chatbot via conversational interface through written or spoken text. E.g. Slackbot, Facebook bots, etc.

What are learning associations?

Learning associations is the process of developing insights into the various associations between the products.

For example, associating different products with each other.

A real world application of machine learning is studying the associations between people and their purchase decisions. This is then used to offer him suggestions, because there is a relation between the two products. 

What is Natural Language Processing?

1.     Natural language processing is a subfield of linguistics, computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human languages, in particular how to program computers to process and analyze large amounts of natural language data. Examples of NLP tools are:

a.       Microsoft LUIS.

b.       Wit.ai

c.       Api.ai

Where can I use Machine Learning?

Machine learning has been used in multiple fields and industries. For example, medical diagnosis, image processing, prediction, classification, learning association, regression etc.

We at Hureka Technologies offer Machine Learning to assist our clients with the following:

  • Natural Language Processing and Speech recognition.
  • Learning Associations.

What is Machine Learning?

Machine Learning is the science of getting computers to learn and act like humans do, and improve their learning over time in autonomous fashion, by feeding them data and information in the form of observations and real-world interactions.

 

Which should I use to develop my app, React Native or Ionic?

React Native is great for making true Native cross platform applications with a single codebase. You will get excellent UI, flow and performance with React Native if your App is interface dependent.

Ionic is great for those who want to build a progressive Web application i.e. an application which can be used on Web, Desktop and Mobile. 

In conclusion, if your product is solely a mobile app that needs to work on iOS and Android and needs to look and feel like a native app, we'd suggest React Native.

If you are looking for an elegant user interface that matches your website in the form of a mobile app, you could consider Ionic instead.

What is React Native?

React Native is a cross-platform solution to build Native mobile apps on both iOS and Android. It is coded in JavaScript using React. 

 

Should I make my app Native or Hybrid?

Hybrid Applications are easier and quicker to develop. The main problem with hybrid apps is that they still depend on the native browser, which means they are not as fast as native apps.

So, you will have to choose the Native route if higher performance and higher complexity is important to you.

How long does it take to develop a Native App?

The duration of the Native app development process depends upon the features and technologies the client wishes to build into the app. The cooler the app is the higher the complexities and hence the duration of development.

What are the advantages and disadvantages of Native Apps?

Native mobile apps provide fast performance and a high degree of reliability. They also have access to a phone's various devices, such as its camera and address book. In addition, users can use some apps without an internet connection.

However, this type of app is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.

What is a Native App?

A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS or Java for Android operating systems.

What is Usability testing?

Usability testing is a series of tests conducted to see how easy to use a digital product is by testing it with the real users the product was intended for.

Users are asked to complete tasks, typically while they are being observed by a UX researcher, to see where they encounter problems or places where they struggle to use the App. These tests are useful to identify User Flow issues, i.e. If more people encounter the same problems, this data comes in handy send back to the development team to correct the flow issue.

We develop User-Centered applications. So, we conduct extensive Usability testing of Apps developed here in New York, where we have target audience members test the Apps developed to make sure that the App feels comfortable and intuitive to use and is appealing to the users.

What is functional testing

Functional testing is conducted so that the application works as per the requirements specified by the client. Most of the tests conducted for this is driven by the user interface and call flow.

What type of testing does Hureka Technologies do for Mobile Apps developed by it?

We at Hureka Technologies perform the following types of testing on every App we develop:

  1. Functional Testing -  Functional testing is conducted so that the application works as per the requirements specified by the client. Most of the tests conducted for this is driven by the user interface and call flow.
  2. Performance Testing - We conduct Performance Testing to ensure that the App developed works across a broad spectrum of devices and runs lag and bug free.
  3. Usability Testing - We develop User-Centered applications. So, we conduct extensive Usability testing of Apps developed here in New York, where we have target audience members test the Apps developed to make sure that the App feels comfortable and intuitive to use and is appealing to the users.

Does Hureka Technologies test every app they develop?

Yes, we at Hureka extensively test all applications we build before sending them out the door.

Will apps developed by you work on both Apple and Android?

Yes, apps developed by us are usually hybrid and will work on both Apple (IOS) and Android.

What can I do if I don’t see a service I need?

If you don’t see a service you need but feel we still might be able to do it, please shoot us an email or get in touch with Vaibhav Gupta from our team at vaibhav@hurekatek.com. If we can do it, we will, or we will refer you to people from our network who might help.

What is the difference between cloud computing and web hosting?

Cloud computing and web hosting can seem similar because these two types of services can have very similar kinds of setups and deliver a lot of the same results. However, there are some critical differences between cloud computing and web hosting services that have to do with the technical definition of each.
Web hosting is simply the process of offering remote location and maintenance for files and server space used to support web projects.
Cloud computing can also support remote web hosting. The definition of cloud computing services involves the connection of clients to vendors through wireless or IP connected networks. In cloud computing, a client sends data to a vendor through an abstract network trajectory called "the cloud." Data is then stored and maintained on remote servers owned and operated by the vendors.

What is a Hybrid mobile app?

A hybrid app is one that is written with the same technology used for websites and mobile web implementations, and that is hosted or runs inside a native container on a mobile device. It is the marriage of web technology and native execution. Hybrid apps are popular because they allow developers to write code for a mobile app once and still accommodate multiple platforms e.g. One code runs on both Android and IOS. Because hybrid apps add an extra layer between the source code and the target platform, they may perform slightly slower than native or web versions of the same app.

What is Objective C?

Objective-C is an object-oriented programming language that is used for general-purpose activities. It is used to derive OS X and iOS and their APIs.

What is JAVA?

Java is a general-purpose computer programming language that is concurrent, class-based, object-oriented, and specifically designed to have as few implementation dependencies as possible.

What is a Native mobile app?

A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS or Java for Android operating systems. Native mobile apps provide fast performance and a high degree of reliability. They also have access to a phone's various devices, such as its camera and address book. In addition, users can use some apps without an internet connection. However, this type of app is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.

What is a mobile app?

A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function.

What are some examples of payment gateways?

Some commonly used payment gateways are:

  • Stripe.
  • PayPal.
  • Google Pay.
  • Square.
  • Bluepay.

What is a payment gateway?

A payment gateway is a third-party agency between merchants and customers that securely take the money from customers and sends it to merchant’s bank account. Payment gateways are virtual equivalents of a point-of-sale checkout located in most of retail outlets.

What is Mobile E-Commerce?

Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops.

What is E-Commerce?

Electronic commerce (e-commerce) is the marketing, buying and selling of merchandise or services over the Internet. It encompasses the entire scope of online product and service sales from start to finish. E-commerce tools include computer platforms, applications, solutions, servers and various software formats manufactured by e-commerce service providers and purchased by merchants to increase online sales.

What is Natural Language Processing (NLP)?

Natural language processing is a subfield of linguistics, computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human languages, in particular how to program computers to process and analyze large amounts of natural language data. Examples of NLP tools are:

  • Microsoft LUIS.
  • Wit.ai
  • Api.ai

What can I use chatbots for?

Chatbots can have a number of uses, from greeting and welcoming users on your website to, getting their contact information to talking to them about your brand and business, chatbots are the perfect digital representatives of your business.
For example, with an online food discovery project here at Hureka called Palatable (www.palatable.app), we take the case of a user asking the chatbot to suggest the best place for eating. Here, the chatbot must understand what the user wants, provide a proper response – In this case, provide the name of the best restaurants based on the user’s profile, though the user has mentioned it as ‘place’. This is achieved through goof Natural Language Processing (NLP).

What kind of AI can I use for my chatbots?

There are many AI available for each person’s needs out there. Some AI we at Hureka would recommend are:

  • Microsoft bot frameworks.
  • Wit.ai.
  • Api.ai.
  • IBM’s Watson.
  • Motion.ai
  • Chatfuel.

What is an AI based chatbot?

There are two ways to chatbots - the basic chatbots and then there are chatbots with AI (Artificial Intelligence) brains. If you have customers wanting to converse with chatbots that understand natural language, you will need bot that is rich in AI so it would learn and adapt to your user’s needs.

How do I build a Chatbot?

Building a chatbot can be challenging, but with a keen eye for details, you can build a chatbot that offers great value. The plan to build a chatbot must also ascertain the purpose for building the bot, knowing what problem the bot is going to solve.
Chatbots can be built in two ways –

  • Rule-based approach resulting in hard coding.
  • Machine learning that necessitates streaming data for the system to learn on its own.

Are Chatbots any good?

In recent years, Chatbots have demonstrated the power and convenience of conversational interfaces. As of now, language is emerging as the interface in connecting brands with their users. Chatbots these days are being built to handle user requests, provide relevant information and be the friend one would look for to seek information.


So, if you believe the above to be important, then yes, Chatbots are very good.

What is a Chatbot?

A chatbot is a software program for simulating intelligent conversations with human using rules or artificial intelligence. Users interact with the chatbot via conversational interface through written or spoken text. E.g. Slackbot, Facebook bots, etc.

How long will it take for me to see results of my Digital Marketing?

With digital marketing, it can often feel like you're able to see results much faster than you might with offline marketing due to the fact it's easier to measure ROI (Return on Investment). However, it ultimately depends on the scale and effectiveness of your digital marketing strategy.

What are Paid Promotions?

Paid Promotions are when you pay another company or entity to create and promote content that discusses, i.e. promotes your brand or service in some way. E.g. Sponsored content or influencer marketing where a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.

What is Inbound Marketing?

Inbound Marketing is where you engage with your user or customer at every step of the way. From appearing to them for the first time with your content and being in their line of sight through emails and blogs and so on till they make an actual interaction or purchase on your platform.

What is Online PR?

Online PR is the digital version of real-world Public Relationships. No different than the real world, you find reporters, reviewers and influencers speak/write about your brand, platform and products.

What is Email Marketing?

Email Marketing is a way of communicating with your audience. Emails may be used to promote content, discounts and events, as well as to direct people toward your business's website. Examples include – Blog newsletters, Follow up emails to existing users, welcome letters to new users, promotions and loyalty programs, guides, etc.

What is Marketing Automation?

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

  • Email newsletters: Email automation does not just allow you to automatically send emails to your subscribers. It can also help you shrink and expand your contact list as needed so your newsletters are only going to the people who want to see them in their inboxes.
  • Social media post scheduling: If you want to grow your organization's presence on a social network, you need to post frequently. Social media scheduling tools push your content to your social media channels for you, so you can spend more time focusing on content strategy.
  • Lead Nurturing: Generating leads, and converting those leads into customers, can be a long process. You can automate that process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook.

What is Native Advertising?

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.

What is Affiliate marketing?

Affiliate marketing is as the name suggests, partnering with existing popular entities within the internet and paying them commissions to promote your brand or platform. E.g. Using YouTube influencers. It is the online equivalent of using Brand Ambassadors like Cindy Crawford for Omega Watches.

What is Pay per click (PPC)?

Pay per click is the process of paying search engines such as google or Bing or others like Social Media (Facebook, Twitter, LinkedIn) to position your brand higher in their search results. With PPC, the search engines are paid every time a user clicks on your advertisement or result.

What is Social Media Marketing?

Social Media Marketing is the process of using Social Media channels such as Instagram, Facebook, YouTube, Pinterest, Snapchat, etc. to promote your brand or business.

What is Content Marketing?

Content Marketing is the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. Examples include – Blog posts, Educative data, infographics, etc.

What is an inbound link or backlink?

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

What is a Keyword?

A Keyword is an index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a webpage. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

What are the types of SEO?

The three main types of SEO are as follows:

  • On-page SEO - This type of SEO focuses on all of the content that exists on your website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.
  • Off-page SEO - This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
  • Technical SEO - This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed -- an important ranking factor in the eyes of search engines like Google.

What is web traffic?


Web Traffic is as the name suggests, the flow of people towards any web platform or business.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of optimizing your website to rank higher in search engine results pages (google, Bing, yahoo, etc.), thereby increasing the amount of needful traffic your website receives

What are the different types of Digital Marketing?

While Digital Marketing has infinite avenues online, here are a few of the important types:

  • Search Engine Optimization (SEO).
  • Content Marketing.
  • Social Media Marketing.
  • Pay per click (PPC).
  • Affiliate Marketing.
  • Native Advertising.
  • Marketing Automation.
  • Email Marketing.
  • Online PR.
  • Inbound Marketing.
  • Paid Promotions.

What is the role of digital marketing to a company?

Yes, classical marketing such as telephonic and physical marketing may still exist but, In today’s ever growing world of a digital audience, It is very important to grow one’s presence and brand in the digital world. With digital marketing, there are endless possibilities for brands including email, video, social media, or website-based marketing opportunities

What is Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

What is Pantheon?

Pantheon is a webops platform for open-source Drupal and WordPress websites. It is an app-specific PaaS (Platform as a Service) provider, sold on a monthly subscription basis, with several support tiers available. Technologically, Pantheon applications run as software-as-a-service instead of running on users' own servers. Pantheon is a powerful tool to manage your websites, and handle deployments. Pantheon provides a great framework for development best practices as well as making sure the platform you are running on is truly optimized for Drupal sites.

What is AWS?

AWS or Amazon Web Services is the cloud platform offered by Amazon.com Inc. AWS is made up of several different cloud computing products and services. AWS provides servers, storage, networking, remote computing, email, mobile development, and security. AWS can be broken into three main products: EC2, Amazon’s virtual machine service, Glacier, a low-cost cloud storage service, and S3, Amazon’s storage system.

How long does it take to develop my Web platform?

The duration of the web app development process depends upon the features and technologies the client wishes to build into the app. The cooler the app is the higher the complexities and hence the duration of development.

Does Hureka do Web App Development?

Absolutely! Hureka has been in the Web Application development scene for over 10 years. We know our way around and have been making some of the most beautiful and refined websites and platforms out there. We believe that our work speaks for itself. Take a look at some of our work and get a feel for yourself!

How long does it take to develop my mobile app?

The duration of the mobile app development process depends upon the features and technologies the client wishes to build into the app. The cooler the app is the higher the complexities and hence the duration of development.

Why should I choose Hureka to develop my mobile app?

Hureka has been developing mobile apps for over 10 years now. The experience and reputation we’ve gathered during these years is unquestionably resourceful. This is our speciality and we constantly work on building some of the most beautiful mobile apps out there.

E.g. www.palatable.app

What is Hureka’s design methodology?

We develop award-winning iOS and Android apps with a focus on lean methodology and agile development. We ensure quality products every step of the way through thoughtful critique and working closely to match our client’s vision.

What is a Hybrid Mobile Application?

Hybrid applications are web applications run in the native browser, such as UIWebView in iOS and WebView in Android (not Safari or Chrome). Hybrid apps are developed using HTML, CSS and Javascript, and then wrapped in a native application using platforms like Cordova. This allows you to write the code for one platform and easily port the code to another platform e.g. Write the code for Android and then port it to IOS.
Hybrid Applications are easier and quicker to develop. The main problem with hybrid apps is that they still depend on the native browser, which means they are not as fast as native apps.

What is a Native Mobile Application?

Building a native application means using the native language of the platform, i.e. Objective-C on iOS, and Java on Android. The main advantage of native applications is their performance. Native apps are compiled into machine code for e.g. Dalvik byte code under Android, which gives the best performance you can get from the mobile phone.
This best performance includes fast and fluid animations as well as full access to phone hardware, multi touch support and the latest APIs.

Technology stacks sound so intimidating! How do I get about it?

Unless you’re an experienced developer, you will have a hard time choosing a good technology stack. And that’s okay. As a conception person, you’re not likely to have to dig into the code on the server or client sides. But if you are driving the creation of the product, you need to make sure the right decisions get made. Working with Hureka, we are here at every step of the way and will help you pick the most efficient technology stack, not only for the development but also the seamless deployment of your product.

What is a technology stack?

A technology stack is a combination of software products and programming languages used to create a web or mobile application. Most applications have two software components: client-side and server-side, also known as front-end and back-end. Picking the right combination of underlying development tools is very important in the early stages of a project. For example, you might have created your web application with Ruby on Rails—that’s the language and framework. Your application will need to access a database maybe produced with PostgreSQL. You’ll need to host that on a server, say, Pantheon server. You’ll need Phusion Passenger to make that happen. This forms one part of the server-side technology stack.

What is the discovery phase?

The discovery phase is a process which includes the collection and systematization of your audiences’ requirements, research of the target audience’s needs, analysis of the product efficiency, and the evaluation of how much and when exactly the dedicated resources will be compensated once the product is launched. This phase is essentially a bridge between a theoretical concept and the factual realization of the product.

I want to develop mobile apps. How do I go about it?

We at Hureka recommend beginning with identifying and documenting your target audience’s needs. This will allow you to determine the functionality and design cues needed for your app. We then recommend a phase of User Research to connect with this target demographic in validating your vision. This is what we call the discovery phase. Following the discovery phase, we suggest establishing a technology stack which would go into the development of your app. The above two phases help you formalize your development needs. With these ready, the next step would be identifying a team capable of working with your technology stack in bringing your vision to life.

Will offshore dev teams affect communication with the teams?

No, absolutely not. Our offshore teams are available whenever you need them till up to 1:00 PM EST and should need arise, they will make themselves available at a time of the client’s need. You will also be assigned a New York based Project Manager who you can reach out to any time between 9:00 AM to 6:00 PM EST.

Why are your dev teams offshore?

We believe that talent holds no specific geo-location. We want the most talented people on our team, and we’ve built offices where we’ve found the best concentrations of the finest talent.

Are you based out of New York?

Yes and No! We have our Administrative, Research, Branding and Design teams based in New York. Our Development and Marketing teams are based out of our other global locations in India and Thailand.

I did not use my 160 hours this month. What happens to my spare hours?

Requirements always change during the course of any project. We understand that there may be times where you might not have needed us all the way. Our Subscriptions are always rolling and all unused time is rolled on to the next month and available to you for a period of 90 days.

Can I mix and match talent?

Yes, you are absolutely welcome to mix and match our talent as per your needs. You have 160 hours a month per subscription with our entire talent and they are at your dispersal for the entirety of your subscription hours.

How much access can I get with the Hureka Talent?

Each subscription gives you 160 hours of access to our diverse team. With less intensive projects, we recommend half subscriptions and with heavier projects, we recommend doubling up your subscription.

Why the Subscription Model?

We understand that with lean startups, talent needs and requirements change and evolve with each stage of the product development process. Such talent changes can prove to be quite expensive if handled in house. This is why, with our Subscription Model, you gain access to our 40-member multi-skilled team based on your needs. And, with a fixed price subscription, your overheads do not change with your needs.

Who are Hureka Technologies?

Founded in xxxx, Hureka Technologies is the product of the dream of Roopak Gupta to ease the lives of other Entrepreneurs by simplifying and streamlining the process of building Digital Products.
Hureka Technologies is an end to end Digital Technology Subscription solution which offers the following services at a fixed monthly price:

  • Mobile Application Development – Native and Hybrid.
  • Web Application Development.
  • Web Platform Development.
  • Ecommerce Platform Development.
  • Digital Marketing and SEO.
  • Branding and Business Development.
  • Digital Platform management.

Who owns the IP produced?

All IP produced at Hureka belongs to our clients. We take IP ownership seriously and your product is yours and yours alone. We hold encrypted communication and storage channels at every stage to

 

Does Hureka do mobile app development?

Yes, Hureka specialises in developing cloud-based mobile applications (native and hybrid) in New York City. We create product-driven apps that speak for themselves. Our team of developers, designers, and strategists collaborate globally from our Manhattan Office.