Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Yes, classical marketing such as telephonic and physical marketing may still exist but, In today’s ever growing world of a digital audience, It is very important to grow one’s presence and brand in the digital world. With digital marketing, there are endless possibilities for brands including email, video, social media, or website-based marketing opportunities

While Digital Marketing has infinite avenues online, here are a few of the important types:

• Search Engine Optimization (SEO).
• Content Marketing.
• Social Media Marketing.
• Pay per click (PPC).
• Affiliate Marketing.
• Native Advertising.
• Marketing Automation.
• Email Marketing.
• Online PR.
• Inbound Marketing.
• Paid Promotions.

Search Engine Optimization is the process of optimizing your website to rank higher in search engine results pages (google, Bing, yahoo, etc.), thereby increasing the amount of needful traffic your website receives

Web Traffic is as the name suggests, the flow of people towards any web platform or business.

The three main types of SEO are as follows:

• On-page SEO - This type of SEO focuses on all of the content that exists on your website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.
• Off-page SEO - This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
• Technical SEO - This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed -- an important ranking factor in the eyes of search engines like Google.

A Keyword is an index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a webpage. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

Content Marketing is the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. Examples include – Blog posts, Educative data, infographics, etc.

Social Media Marketing is the process of using Social Media channels such as Instagram, Facebook, YouTube, Pinterest, Snapchat, etc. to promote your brand or business.

Pay per click is the process of paying search engines such as google or Bing or others like Social Media (Facebook, Twitter, LinkedIn) to position your brand higher in their search results. With PPC, the search engines are paid every time a user clicks on your advertisement or result.

Affiliate marketing is as the name suggests, partnering with existing popular entities within the internet and paying them commissions to promote your brand or platform. E.g. Using YouTube influencers. It is the online equivalent of using Brand Ambassadors like Cindy Crawford for Omega Watches.

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

• Email newsletters: Email automation does not just allow you to automatically send emails to your subscribers. It can also help you shrink and expand your contact list as needed so your newsletters are only going to the people who want to see them in their inboxes.
• Social media post scheduling: If you want to grow your organization's presence on a social network, you need to post frequently. Social media scheduling tools push your content to your social media channels for you, so you can spend more time focusing on content strategy.
• Lead Nurturing: Generating leads, and converting those leads into customers, can be a long process. You can automate that process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook.

Email Marketing is a way of communicating with your audience. Emails may be used to promote content, discounts and events, as well as to direct people toward your business's website. Examples include – Blog newsletters, Follow up emails to existing users, welcome letters to new users, promotions and loyalty programs, guides, etc.

Online PR is the digital version of real-world Public Relationships. No different than the real world, you find reporters, reviewers and influencers speak/write about your brand, platform and products.

Paid Promotions are when you pay another company or entity to create and promote content that discusses, i.e. promotes your brand or service in some way. E.g. Sponsored content or influencer marketing where a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.

With digital marketing, it can often feel like you're able to see results much faster than you might with offline marketing due to the fact it's easier to measure ROI (Return on Investment). However, it ultimately depends on the scale and effectiveness of your digital marketing strategy.