SEO for Fashion Ecommerce: Learn how to fix SEO for your brand in a step-by-step manner.
SEO for Fashion Ecommerce: Learn how to fix SEO for your brand in a step-by-step manner.
What is search engine optimization? And why do you need it?
Direct sales are essential for profit in the fashion e-commerce industry worldwide.. Amazon and other affiliates may help you grow revenue, but the profit margin is generally narrow.
Of course, to increase direct sales, you must first get people to visit your website. As a result, it's necessary to make it discoverable in search engines.
Why? Because 93% of all internet traffic comes from a search engine.
SEO increases the visibility of a website in search engines, which improves organic web traffic and sales. Increased internet traffic may be achieved through social media, email marketing, and other marketing methods. SEO is the greatest option for improving web traffic.
That’s because SEO focuses on improving organic search, which accounts for 53% of all site traffic.
So, if you want to increase your fashion e-commerce company’s sales, SEO is a must.
Do you want your fashion brand to be more visible on the internet?
If you've done your research, you may already know that the key to success in eCommerce is search engine optimization (SEO) for fashion eCommerce. SEO will assist your well-designed apparel appear before style enthusiasts looking to buy it.
SEO Basics
It takes time for SEO to work. It takes time to develop high-quality content, acquire relevant backlinks, and outperform the competition. Even so, if you can get some basic SEO principles out of the way as quickly as possible, you'll start seeing results faster.
A lot goes into an SEO strategy, from technical SEO to keyword research. Here are a few first steps to help you get started with your SEO strategy.
1. Keyword research with a focus on trends
A key SEO principle is to utilize long-tail keywords before short-tail terms. They're less competitive, more readable, and more likely to result in a sale than regular keywords.
So it's as easy as using long-tail keywords for a fashion website, isn't it?
Not so fast.
Old, out-of-date content on your site will not entice anybody to visit it (historians don't count; that's your specialty). This is especially true in the case of fashion, where all attention is focused on what is popular at the moment. Nothing in fashion lasts forever: trends come and go, and they must be reflected in your business strategy.
This implies that long-tail keywords alone won't do the job. They must be long-tail keyword phrases that are presently or will soon be trending.
On the other hand, Google Trends graphs the trend's success, and certain social networks are also useful for keeping track of what's new in fashion. Use them to determine which keywords will bring you visitors and which aren't worth your time... until seasons change.
2. Make use of numerous images and optimize them for SEO.
The fashion business is more reliant on images than any other. The same can be said for the SEO of clothing brands.
Use images that are at least as beautiful as what you're selling!
Naturally, images have a negative impact on site loading speed. The more information on a page, the longer it takes to load; and the longer it takes to load, the fewer people you'll have visit your website. You can't get around having pictures on a fashion blog or an eCommerce site. But you (and should) make every effort to minimize the strain they place on your site.
How to optimize images on your site:
Determine the optimum dimensions. A picture has a width and height. They have an influence on both the amount of space they take up on a page as well as the file size of the image. As a result, an image's width and height should not be greater than is required.
Save your pictures in the correct format. JPEG is ideal for photos with a large file size; PNG is better for little ones.
Last but not least, some picture editing software programs have the ability to reduce an image's quality and size. Every photo has a certain point where its quality is comparable to that of the best while also allowing you to save a few kilobytes. Look for this equilibrium!
3. Create high-quality content
It all boils down to the substance. Every SEO knows that in order to outrank competitors, a website's content must be unique and excellent. When it comes to fashion, though, this SEO regulation becomes rather more stringent than usual.
In the world of fashion, nothing less than exceptional will do: neither your product nor its description will suffice. After all, it's difficult to explain how your product feels to the touch, how pleasant it is, and how much your customer will enjoy it in words.
That said, you must perform just that! How will the consumer be satisfied by acquiring something uninteresting? On the other hand, it has to be the most exciting purchase they've ever made in their lives! And this can only be achieved through the use of two high-quality factors: pictures and text.
Here are a few tips for writing powerful text:
Repeat the key benefit of your product at least three times.
Use psychological terms that are appropriate for the need your product is intended to fulfill;
Prepare questions that might be asked about your product and link them to product features.
Sensory words can be used to help customers connect with the product (for example, light, textured, flowing, soft).
Tell a story about your ideal customer.
To your benefit, utilize social media and product reviews.
4. Create categories for your products.
Let's move on to one of the potential hazards you face with any online business: keyword cannibalization.
When two or more pages have the same terms, search engines facing this issue: which page should rank higher for those keywords?
Your website competes with itself rather than actual competitors, which has an impact on how prominent your pages are in search results. To avoid this problem, SEO professionals adhere to the one-page-one-keyword guideline. No overlap.
Ecommerce store owners sometimes shoot themselves in the foot by creating separate pages for each of their goods. Since you most likely sell a variety of "boots for women," having a page for each would imply that they'd have at least one keyword in common. How can you avoid this? Simply take it easy.
It's more than enough to break down your items into categories. Before it even becomes an issue, the problem of keyword cannibalization is solved because each category has its own description that fits the goods included in it. That is, unless you make a mistake and include the same keywords in multiple category descriptions.
5. SEO Tools
Google is your most powerful ally in terms of SEO. Not just because the firm dominates search engine traffic, but also because they provide a plethora of free SEO tools to help your fashion business shine.
Setting up a few free Google SEO tools is a wonderful beginning to improve your search engine rankings. Google Analytics and Google Search Console can aid you in tracking important KPIs and keeping your site visible in Google search results.
Finally, there's Google's PageSpeed Insights, which, as the name implies, aims to increase page speed so that visitors stay on your site longer.
Not only does Google provide free SEO tools, but Microsoft's Bing search engine also offers Bing Webmaster Tools for free. These can be very useful in terms of SEO.
When it comes to fashion e-commerce SEO, as with any career, having all of the appropriate tools is essential.
6. Don't leave any pages unlinked.
Websites and their pages do not appear in search results by default. If a condition is met, they may never show at all.
Web pages are connected to one another using hyperlinks, which allow search engines to follow the connections. The bots that crawl the web and make things visible for search engines are known as "spiders," or "crawlers." However, in order to go from one page to the next, they need pages to be linked together.
A page won't be indexed by a search engine if it doesn't have inbound links, thus potential customers can't find it.
Because you must manually add new categories to your site's navigation on a regular basis, it's easier to make mistakes with an online store.
7. Try to focus on having a user-friendly customer experience.
When you run SEO for E-commerce in the fashion industry, one of the most essential elements is your website. Customers will leave your site if it isn't user-friendly.
A user-friendly website increases lead retention since it makes it simple for visitors to browse around and discover what they're looking for. Users who spend more time on your site provide Google with confidence that your site is relevant and useful, which helps you in search results. As a result, over time, you'll rank higher in search results and receive more
- Make sure your site loads quickly
Users don't want to wait for sluggish web pages that take too long to load. They just want to get their hands on your apparel as soon as possible.
Use Google PageSpeed Insights to determine how quickly your site currently loads and then make adjustments based on their recommendations. You may also use a page speed SEO checker to measure the performance of your site. If you don't have any experience with improving the backend of your website, you might consider investing in page speed services. - Create product pages that are simple to browse.
If you make your product pages easy to browse and buy, your audience will spend more time on your site and be more likely to buy. - Create calls to action (CTAs) that are clear and noticeable.
CTAs are an important component of the user experience. Whether someone wants to learn more about your fashion line or add it to their basket, it's critical that they can quickly locate CTA buttons that will take them to the next stage. - Choose a font carefully
When you build your product pages, you want to make sure that people can readily understand what's on them. Your customers are unlikely to buy your goods if they don't understand the specifics of it.
Users must be able to understand the content that you have created for them to have a positive user experience. The importance of having a legible font cannot be overstated, as it helps your audience learn about your product and leads them to conversion.
Here are a few methods to enhance the user experience on your website and make it rank higher in search results.
8.Remove items that are out of stock.
Have you ever attempted to go to a product and been sent somewhere else because it was out of stock? It's aggravating, if not infuriating. It might push your customers away from your site, resulting in them visiting another company's website instead of yours.
If you run out of something or need to replenish your stock, remove it from your websites and change the product page to indicate the inventory status. Suggested alternative goods on the page can keep customers on your site.
9. To monitor user behavior on your website, use web analytics software.
Is it possible to track the success of your website using sales?
It may appear that way; after all, an online store is a place where items are sold, and the goal is to make sales. SEOs are aware of this. Even if you don't understand what SEO means, you should be able to comprehend that there's always room for improvement no matter how well your website performs.
You won't be stumbling around in the dark. There are tools designed specifically for observing website usage.
- Google Analytics
Calls-to-action are an essential component of any ecommerce site. "Add to cart," "buy now," and "learn more" are the most obvious instances. Every call-to action also has a URL linked to it (unless it activates a JavaScript function). Can you make use of it? Yes, you can.
You can add UTM trackers to the links in order to keep count of the number of clicks your calls-to-action receive. The results will be shown in your Google Analytics account. If you want to know, combine those figures with other data such as page views and your bounce rate may provide insights into what draws people to your site. - Heat map-generators
There's also a more advanced kind of tool for keeping track of user activity. Imagine if your website's pages could tell you where users click on them. You have no means of determining that through simply looking at the pages, correct? That is when heat map producers come in handy.
A heat map is a picture of your website with extra visual information: dots and smudges that represent mouse clicks, as well as the number of those clicks.
Common heat maps generated with software like Crazy Egg, Optimizely, and HotJar are not available in Google Analytics. The opposite is also true; therefore, your best bet is to utilize both tools and get the most out of them. That's the greatest method to boost your conversion rates!
10. Discover How to Keep On-Trend With SEO Keywords for Fashion
The greatest SEO approach in ecommerce is to prioritize long-tail keywords above short-tail ones. To keep up with the fast pace of the fashion industry, fashion businesses must go one step further and connect their keywords with current market trends.
Your site obtains both clear search intent and in-the-moment buzz by combining keywords with what's currently fashionable.
It's critical to stay agile with your website and deliver fresh material in order to take advantage of these trends and capture consumer attention.
To find out what words are currently popular or will be in the future, use Google Trends. Proper study can assist you figure out which keywords will bring visitors to your site.
11. Make sure your site works on mobile
The final SEO advice for fashion ecommerce is to make sure your site functions on a mobile device. Considering that smartphones account for 76 percent of online shoppers, you must have a mobile-friendly website.
Furthermore, because Google implemented mobile-first indexing, having a website that performs well on smartphones is essential for your SEO and position in the search engine results.
To see if your site looks good on these devices, you may utilize Google's Mobile-Friendly Test.
If you don't have a mobile-friendly website, you can improve it by adding responsive design. Responsive design lets your site to respond to the different devices used by users. Your website will adjust to fit the screen naturally, providing a seamless experience for users.
12. Start a fashion blog to drive organic traffic
Blogging is one of the most important SEO elements for fashion ecommerce. Blogging allows you to attract high-quality visitors to your site and improve your search engine ranking.
People are constantly on the lookout for up-to-date trends and fashion ideas. You retain your audience on your site longer by giving them that knowledge, and they will likely visit your website as a result of it.
So, how do you get started with a fashion blog?
To begin blogging, you must first come up with topics or themes that you wish to cover. Consider popular themes in fashion and common queries your clients ask while shopping. After coming up with a handful of subjects, plug them into Google for a quick overview of what others have written about it.
13.Creating a sitemap
A sitemap is a list of all the pages, videos, and files on your site that Google can use to help index it. It aids Google in crawling and indexing your site in results pages more quickly.
Every fashion e-commerce company must have a sitemap in place. Why? Because e-commerce firms have thousands of distinct product pages with similar URLs. And, according to Google, web crawlers can "miss crawl some of your new or recently updated pages."
Submitting a sitemap guarantees that you and Google's web crawlers are on the same page, resulting in better search rankings and ultimately more sales.
14.Keyword research
Keyword research is an important first step in the process of creating an SEO strategy to increase direct sales.
Finding subjects and keywords that people are searching for on search engines is the first step. Then, producing high-quality material designed around those themes and keywords to boost organic web traffic. And more organic traffic equals greater direct sales.
Keywords are an essential element of any fashion business's marketing strategy. There are a few things every fashion brand should be aware of when it comes to keywords.
To begin, using SEO tools like Google Adwords, Google Search Console, Google Trends, and more to find relevant fashion keywords for your business is the greatest approach.
Scrapebox, for example, is a tool that helps you discover keywords with a lot of search traffic that the competition has overlooked. In addition, SEO tools identify consumers who are searching for goods or services.
15. Identifying search intent around fashion keywords
The aim of a user of a search engine is to find information. Their primary goal is usually one of three types: transactional, navigational, or informational.
It's all about targeting prospective consumers with transactional intent using long-tail keywords for fashion e-commerce firms.
Smaller businesses may not be able to obtain a high ranking for this term, but it's certainly possible. The rankings of big corporations with bigger marketing budgets to outspend and outrank the competition are impossible to ignore.
Long-tail keywords with a high transactional intent are one approach to handle this. Although there may be fewer overall views, the conversion rate will be much improved.
If you're serious about getting more direct sales from terms like these, SEO might be able to assist.
16.URLs
URLs (Uniform Resource Locators) are the addresses of websites, pages, or files on the internet. They're usually your site's first impression to both search engines and customers. That is why improving your URL is so important.
There are three main parts to a URL: the protocol, the domain name, and the path.
You should concentrate on optimizing the path part of your URL for SEO. There are a few easy methods to accomplish it. First, if you want to avoid duplicate content problems, make sure that every URL on your fashion site is unique.
Second, URLs should be based on keywords and represent the material they link to accurately. Third, remember to avoid using capitalization and numbers in URLs.
Finally, URLs should be as short as possible, while still being sufficiently descriptive.
