Data Foundation
Industry term: Integration & event bus
What it does
This is the bridge between your existing tools and the Brain. It connects to your CRM, accounting software, scheduling tool, EHR, e-commerce platform, support system, and any other operational software you use. Every event in those systems — a sale closed, an invoice paid, a ticket opened — becomes a signal the Brain can act on.
How we build it
Native integrations where they exist (Salesforce, HubSpot, QuickBooks, Stripe, Athena, etc.). Custom connectors where they don't. An event bus collects every meaningful change across systems in real time.
Why it matters for your business
This is the layer that lets us say "we connect to your existing tools — nothing gets replaced." If your CRM works, your CRM stays. The Brain reads from it; the Brain doesn't replace it.
